In the body paragraph you will basically express your interest in taking admission. Important things you are going to mention include the basis for applying to the school. Why do you think this school can build up your career? List down all academic achievements and special skills that would help in making your letter stand out from rest of the applicants.
Moral of the story? If you're ever contemplating using a Letter of Intent in a business transaction, you had better watched out, it may not be as simple a matter as you might think. You better be very cautious, for it could result in unforeseen and unpredictable consequences!