After you have written down the date, you can move on to the body paragraph that contains your intention to apply for job. Things you would state include your objective of joining the company? How can you enhance company's productivity? What is your previous experience in the field you are applying for? What is your academic background and how it can help you in your job? Lastly you can list down basic skills and experiences that you have attained from previous jobs, if any.
In the body paragraph you will basically express your interest in taking admission. Important things you are going to mention include the basis for applying to the school. Why do you think this school can build up your career? List down all academic achievements and special skills that would help in making your letter stand out from rest of the applicants.