In the body paragraph you will basically express your interest in taking admission. Important things you are going to mention include the basis for applying to the school. Why do you think this school can build up your career? List down all academic achievements and special skills that would help in making your letter stand out from rest of the applicants.
"My advice [to parties contemplating having an LOI] is to proceed with caution before signing any such document. As a general rule (and there are exceptions), I urge the parties to go right to the final documents and "dot all of the I's and cross all of the T's," rather than go through this interim step of a letter of intent, which has many potential traps."